Handcraft Entertainment | Heartless by Mia Takarabe x Steve Aoki | Philippines
How we turned Mia Takarabe's release into a Philippines-wide fan push.
Fan account management, UGC and creator seeding, merch PR distribution, and community growth.
The challenge
An international release with a major feature needed real traction in the Philippines market specifically, not just global numbers. That meant building local fan communities, seeding authentic creator content, and getting physical merch into the right hands, fast.
What we did
Fan accounts
Built and ran dedicated fan accounts across the Philippines’ primary platforms.
Creator seeding
Seeded creator content matched to the release and the local audience.
Merch PR kits
Distributed handheld fans, tote bags, and acrylic QR keychains featuring Mia Takarabe.
Coordinated rollout
Coordinated the whole rollout as one campaign with ongoing reporting.
The result
Numbers from the Philippines rollout, plus the PR kit that shipped with it.
- 30,000
- Views on a $500 UGC media budget, about 1.6 cents per view.
- Live network
- Philippines fan accounts still driving ongoing engagement.
- Scannable
- Physical merch tied to the release with QR straight to the track.
Behind the numbers
The fan accounts we built and ran, with the reach they pulled straight from TikTok analytics.
Three fan accounts, tens of thousands of post views each, driven on organic reach.
Campaign gallery
Merch PR kit photography from the campaign rollout. Scroll the strip, click any frame to open it.