Uratex / Serta | Retail | Greenbelt 5

Launch creative for a flagship mattress collection.

Campaign creative built around the Serta Perfect Spine Collection launch at the Greenbelt 5 flagship store.

The challenge

A flagship retail launch needed campaign creative that matched an established, premium brand while driving foot traffic and awareness for a specific in-store offer.

What we did

Launch creative

Designed campaign visuals for the Perfect Spine Collection launch.

Offer messaging

Built creative around the free bed linen launch offer, exclusive to the Greenbelt 5 store.

Brand-consistent design

Matched Serta's existing brand look while adapting for the local retail launch.

The result

Launch campaign creative live across the Greenbelt 5 flagship store's channels.

Campaign gallery

Launch creative from the campaign. Scroll the strip, click any frame to open it.

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